When watching the super bowl last night and seeing all the unique commercials that were played during those four hours, one that stood out to me the most was the #puppymonkeybaby commercial promoting Mountain Dew’s new drink. This commercial was promoting the new drink by saying that it has three awesome things combined in the drink. This drink is called Mountain Dew’s kickstart, which includes dew, juice, and caffeine. Although many thought that this commercial was very strange the aspect that stood out to me the most was that they just showed men drinking the new drink. The men were sitting around the television just “chilling” and then the puppy baby monkey comes out and hands the men the drinks and they drank them and started dancing around.
This stood out to me because in chapter 6 we talked about sex and gender. Julia T. Wood ( 2015) states that sex is based on biology, whereas gender is socially constructed and expressed. For example, in this commercial women are portrayed to not just sit around a television and “chill” for the night. Someone even in my class today commented, when we watched the video that it was strange and weird and that’s why women weren’t portrayed in it. I believe that adding a women role in the commercial would have made it more relatable to audiences and the target audience could be both men and women. I love Mountain Dew and watching that commercial is was sad that there was not a woman role portrayed.