When scrolling through my Instagram I came across this post from American Eagle advertising their new product under Aerie. This is a store owned by American Eagle that sells pajamas, underwear, and workout clothes. I, at first, thought the long haired individual was a women but when he turned around I was surprised to find out that he was a man selling men underwear.
*click video to view commercial*
This video first caught my attention because Aerie is both advertising male and female undergarments, whereas many stores you can just find one for each gender. Another aspect of this video that caught my attention is the model in the video. In the TED talk “Looks Aren’t Everything: Believe Me I’m a Model done by Cameron Russell she talks about how she won in the genetic lottery. She also states that models are taught to be a sexy girl. She also states that we, as a society, has define beauty as being tall and slender. It was very refreshing to see an underwear model that was not the “typical” model. This model had a bigger butt, bust, and does not have a thigh gap. I know this commercial is about Aerie making men underwear and it’s great that this company is not just targeting women, but its also great that this company is using “normal” body figures in women and men.
What do you think?
Many sports attire stores such as Nike, Puma, and Under Armor use male and female when trying to promote couples athletic wear. Although on Valentines Day this year Adidas pushed the boundaries on the “couples wear.” As you can see in this picture it is two girls most likely kissing and working out. Now when I first saw this picture I didn’t think anything of it, but then I read the comments about people being upset and saying Adidas shouldn’t have done this. In chapter 7 we talked about ways that women should do when they are Growing Up Feminine. Women should be worried about their appearances, be sensitive and caring, negative treatment by others, and be superwomen. In this add it is showing women, not only being in a relationship, but also being fit, working out, and getting stronger. Many people had a problem with this add because it’s two women, but all I see is love for and individual and love for being healthy. Thoughts?
*click on the Adidas word to view the image*
When watching the super bowl last night and seeing all the unique commercials that were played during those four hours, one that stood out to me the most was the #puppymonkeybaby commercial promoting Mountain Dew’s new drink. This commercial was promoting the new drink by saying that it has three awesome things combined in the drink. This drink is called Mountain Dew’s kickstart, which includes dew, juice, and caffeine. Although many thought that this commercial was very strange the aspect that stood out to me the most was that they just showed men drinking the new drink. The men were sitting around the television just “chilling” and then the puppy baby monkey comes out and hands the men the drinks and they drank them and started dancing around.
This stood out to me because in chapter 6 we talked about sex and gender. Julia T. Wood ( 2015) states that sex is based on biology, whereas gender is socially constructed and expressed. For example, in this commercial women are portrayed to not just sit around a television and “chill” for the night. Someone even in my class today commented, when we watched the video that it was strange and weird and that’s why women weren’t portrayed in it. I believe that adding a women role in the commercial would have made it more relatable to audiences and the target audience could be both men and women. I love Mountain Dew and watching that commercial is was sad that there was not a woman role portrayed.