When scrolling through my Instagram I came across this post from American Eagle advertising their new product under Aerie. This is a store owned by American Eagle that sells pajamas, underwear, and workout clothes. I, at first, thought the long haired individual was a women but when he turned around I was surprised to find out that he was a man selling men underwear.
*click video to view commercial*
This video first caught my attention because Aerie is both advertising male and female undergarments, whereas many stores you can just find one for each gender. Another aspect of this video that caught my attention is the model in the video. In the TED talk “Looks Aren’t Everything: Believe Me I’m a Model done by Cameron Russell she talks about how she won in the genetic lottery. She also states that models are taught to be a sexy girl. She also states that we, as a society, has define beauty as being tall and slender. It was very refreshing to see an underwear model that was not the “typical” model. This model had a bigger butt, bust, and does not have a thigh gap. I know this commercial is about Aerie making men underwear and it’s great that this company is not just targeting women, but its also great that this company is using “normal” body figures in women and men.
What do you think?