Many sports attire stores such as Nike, Puma, and Under Armor use male and female when trying to promote couples athletic wear. Although on Valentines Day this year Adidas pushed the boundaries on the “couples wear.” As you can see in this picture it is two girls most likely kissing and working out. Now when I first saw this picture I didn’t think anything of it, but then I read the comments about people being upset and saying Adidas shouldn’t have done this. In chapter 7 we talked about ways that women should do when they are Growing Up Feminine. Women should be worried about their appearances, be sensitive and caring, negative treatment by others, and be superwomen. In this add it is showing women, not only being in a relationship, but also being fit, working out, and getting stronger. Many people had a problem with this add because it’s two women, but all I see is love for and individual and love for being healthy. Thoughts?
*click on the Adidas word to view the image*