Author Archives: Rebecca

Why travel when there is Google Maps!?

Google maps is something I have always been an avid user of, but as the years have gone on the Google maps turned into Google Earth. Google Earth leading us to be able to take an outside look at the planet we live on.  We go from being able to street view our own front yards now we can travel all the way to the Amazon without leaving our couches.  According to Tree Hugger.com, “The project stitches together more than 50,000 photos to give viewers a virtual tour of the Rio Negro region. It allows people to float up the Amazon, visit villages, and walk trails through the rainforest all from the comfort of their desk. Made possible by a partnership with the Amazonas Sustainable Foundation (FAS), the project gives people access to a region of the world few have the opportunity to visit. Ideally, this will help raise awareness and provide the understanding needed to save this area for future generations.”

Hopefully future generations will have this to utilize and expand their knowledge of the world they live in and the cultures and areas they don’t can all be experienced thanks to Google Earth

Google’s auto-complete feature not making it any easier for one man

As quoted from PC Magazine, “According to The Japan Times, a Tokyo District Court has approved a petition requesting that Google halt its auto-complete feature.”  The petition was filed by a Japanese man who feels as though auto-correct has breached his privacy.  When this man’s name was typed into Google search auto-correct suggested words related to criminal activity and if these searches were clicked there was numerous articles defaming him, causing him to lose his job and making impossible for him to find new work.

Japanese court systems had ordered Google to remove the auto-correct results according to PC World, “The man’s name and the crimes associated with it were not revealed for privacy reasons. His lawyer said that after he was fired from one job and had offers rescinded, he was told by some of the companies that the search results linked to his name were a factor.”

Google has yet to do anything to fix the issue and have made the statement that they are not responsible for the search results since they are generated automatically.

Google still at large

Referencing two blog posts earlier, Google has recently put new privacy policy into place encompassing all of the various outlets owned by Google; meaning all of our information Google has on our various sites will all be lumped together.  Even with this recent developments, according to the Washington Post, “A survey of released Friday by the Pew Internet & American Life Project found 83 percent of U.S. search engine users rated Google as their preferred search engine. That was up from 47 percent in 2004, the last time that Pew gauged people’s attitudes about Internet search engines.”  So although these policies have are being put into effect Google still remains on top on the search engine hierarchy.

Yet, USA Today reported that, “Nearly three-fourths of the survey participants said they don’t want search engines to sift through their personal information to deliver results tailored to their individual interests. Google has been doing this more frequently since January when its search engine began to include personal information pulled from Google’s social networking service, Plus.” So, although these same survey participants that stated that Google was their favorite search engine, many are concerned about their information being put out to advertisers, etc.

It is interesting how people still love Google although they do not wish for their information to be culled through and distributed, Google has slowly been doing more of this since the implication of their newest private policy measure.  Although they give you information on Google about the new policy but it is up to the consumers to read the fine print and know what is going on; the average person is not going to do that therefore although they do not want their information out there they may not even be aware they are giving it out.

Science Fiction a Reality?

Technology is advancing by the second. You know that feeling you get when you think you are completely up to date on the newest gadget or phone or device, etc. etc. and the next day you see a commercial for the next big thing, it has already one up-ed your new toy and it probably has not even been a month yet. Yes we have all been there, According to Google executive chairman Eric Schmidt, “the introduction of books available online, Internet translation of languages and voice recognition for computers all happened much faster than anyone envisioned and that technological research into even more previously unheard of advances is progressing at a fast clip.”

Google is stepping in up in the world of cellular devices, in what seems to be the time of the iPhone, Google I’m sure is feeling the pressure of the competition.  According to Schmidt, ““We need to be realists about technology,” he said. The future, most easily, belongs to “ultra connected people” who can embrace the future of technology…”

Technology is the future and Google is at the front of the bandwagon.

 

 

New Private Policy

This week according to PC World Google will soon be housing all of their component products under one house, to them you are a single user throughout all of the aspects of Google.  Starting on March 1, Google will be able to use the search history from all of their products in order to better target you as a user as well as a consumer.  As a user if this concerns you read this article to take the correct precautions before March 1; when thinking of being targeted as a consumer you think things you buy or would be interested in but being targeted could also mean Google is using web history to establish a users locations, age, religion, etc.

Clear your cookies!

 

Google 101

Hello my name is Rebecca Parker and this is my personal research blog doing an environmental scanning project about Google. As quoted on the about Google page,

Google’s mission is to organize the world’s information and make it universally accessible and useful.

On this about Google page, Google lays down the 10 basic concepts of their philosophy:

1. Focus on the user and all else will follow.

2. It’s best to do one thing really, really well.

3. Fast is better than slow.

4. Democracy works on the web.

5. You don’t need to be at your desk to have an answer.

6. You can make money without doing evil.

7. There’s always more information out there.

8. The need for information crosses all borders.

9. You can be serious without a suit.

10. Great just isn’t good enough.

Although these may be the Google rules to live by they are in general good ideas to live by for regular people too.

Looking forward to blogging more about the search engine superpower.