Reflection:

Working with the same group from my brochure project, we created a press release announcing our product. The announced product is the same product from the brochure, “Book Smarts,” the glasses that instantly read for the user. In this assignment we met the course learning outcome of collaboratively working together to produce this document. All three members participated in the writing and revising process. Within this process we met the course learning outcome of using plain English. We accomplished this through using clear language so the audience would understand what our company was selling, concise language so that the audience could easily learn desired information, and grammatically correct language in order be professional and increase our company’s validity. By completing this document, we practiced creating a document commonly found in the professional world. The press release falls under the business and media writing genres. We also wrote the document while applying design-standard format and layout. I created the logo for the company, which exemplifies me meeting the course learning outcome of creating professional documents using graphics. It should also be noted that before we even began writing the press release, we had to analyze other press releases in order to understand how to write one. This meets the learning outcome of analyzing different writing genres commonly found in the professional world. It also demonstrates researching to create content for a variety of professional documents.

Press Release Document