Reflection:
The press release was the second part of the group assignment. Our team now had to create a press release sharing the details of our product, the Carpuccino, and the launch date with the media. At first, we believed that we would be creating an ad of some sorts, however we later realized that the press release was not an advertisement, but an informational document on our product.
This gave our team an opportunity to act as a marketing manager. We created graphics, such as our product’s logo, used concise language to sum up our product, and worked as a team to complete the project. My team used a Google document to share the workload, along with utilizing library meetings to collaborate when our schedules allowed.
Document:
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