Social media consumes has begun to consume our lives. Facebook and Twitter are so accessible with the current technology. Applications on iPhones and Droids make navigating social media sites very convenient. Social media is defined as digital applications that allow people from all over the world to have ongoing conversations, share stories and interests, and generate their own media content. Just as social media changes on a day to day basis, so do the ways companies advertise. Think about it, if there are more than 500 million users on Facebook, why wouldn’t advertisers promote there product where there is a substantial audience? Ads promoted through Facebook can be controversial because there are many people worldwide on one site.
Recently Dr Pepper had one of the most controversial ads on Facebook. It shows an ape in the “pre-pepper” stage, a semi-evolved man in the “pepper discovery”, and a man in “post-pepper” stage. Many consumers (Facebook users) were outraged because Dr Pepper is calling into question the theory of evolution. Most consumers do not like that corporations are putting their faith into question and personally I am not a big fan of it either. I believe there are many other ways to advertise without bringing up controversial topics; Dr Pepper’s advertisement prompts questions about consumer’s morals and beliefs. These types of advertisement can be abrasive and offensive.
Controversial advertising continues to warp social values. This raises another interesting question: are we to believe that every person that works for Dr Pepper shares the same beliefs regarding evolution? If the consumer makes this assumption, are they wrong? This brings up a lot of question as to how much one should really read into advertisements. Did Dr Pepper choose to use this advertisement because they are under the belief that most of the targeted consumers would be familiar with the theory of evolution? I for one believe that consumers as a whole should be conscious of advertisements as well as seek to understand what we endorse by purchasing the product promoted by these large companies.