Claire's Organizational Rhetoric

WMLU 91.3 has many forms of rhetoric to promote their brand and their message. For this post, I will be focusing on the official WMLU 91.3 website.

(This screenshot come from the wmlu.org)

WMLU 91.3 is a student-run radio station at Longwood University. This allows students on campus to get involved in an organization on campus and obtain skills needed to be in the radio industry at a professional level. With many smaller committees within the station, WMLU makes it easy for students to get involved and become part of something bigger than themselves.

On the website you can find links regarding the station including show schedules, sport updates, PSA Requests (these PSA’s will be read on the live air), DJ requests (different organizations can request the WMLU DJ committee to come and play music at their event), The station’s history, and how to join. Beneath is a picture slideshow of members participating in the many WMLU events. This allows the viewers to visually see the community aspect the station has to offer. There slogan “Keeping the beat since 1981”emphasizes that this station has been a huge part of the Longwood campus offering good vibes and promoting the love of music. Their logo is the infamous Longwood Rotunda symbol wearing a pair of headphones. This is a fun twist that merges both the tradition of Longwood and the creativity of the station.

The WMLU 91.3 website offers a modern, hip atmosphere for college students to get involved with the campus and explore the world of radio production. The color scheme is primarily various shades of blue and white. These colors represent Longwood University, but also offer a calm and chill vibes from the organization. The station has also mentioned their six consecutive years of winning VAB Awards. Some of these awards such as the “Best Promotion for a Sponsored Event” in 2011, has increased their credibility and professionalism as a station.