Claire's Organizational Rhetoric

On the official WMLU, 91.3 website (wmlu.org) has lots of information presented in a way that allows audiences to make informed decisions. The different tabs allow the viewer to decide what they want to look at first. What is left unsaid in the rhetoric is the underlying struggles the station faces financially. Dues are presented on the website, but there are certain expenses such as Bandfest that are not presented. There is no specific speaker on the website, but the General Manager, Shannon Blunt, is the eyes and ears of this station. I would label her as the primary speaker. Since WMLU is open for any Longwood student to join, there is no specific group targeted. However, students majoring in Communication Studies are strongly encouraged to join the station, because it could be a future job for some students.

Personally, I think the colors are not very exciting. I would make them brighter and more exciting. This would draw more attention. I like how each page on the website is given an equal amount of care and effort. For a college radio station, it looks very professional. I would include more visuals about what the organization does and how it is an important contribution to the Longwood community.