Post #7

For this study, I will be analyzing a restaurant located in Culpeper, Virginia called Grass Rootes. Facebook Page– https://www.facebook.com/GrassRootes/ Website– https://www.grassrootesculpeper.com/   Identity Strategies illustrated on Grass Rootes website: Association- Within their website, this restaurant immediately associates themselves with positive values and traits, such as “serving incredible farm-to-table cuisine” which makes their guests “feel at …read in detail

Post #6

For this case study, I will be analyzing a restaurant located in Culpeper, Virginia called Grass Rootes. On their website, the restaurant offers visuals such as pictures of the food they create, the layout of the building, and vintage signs they have labeled the restaurant with. Additionally, there is a lot of the verbiage relating …read in detail

Post #4

Exigencies: Defined as “an imperfection marked by urgency” or “opportunity marked by urgency,” there are numerous exigencies that can be identified within VCU Health (Hoffman & Ford). Possibly, one of the most prominent challenges for the organization as a whole would be the inability to fully understand certain illnesses and overall have the technology and …read in detail

Post #3

https://youtu.be/uNIUTOQ0_H0   Medium of Delivery: The form of rhetoric is presented in a video that explores the day-to-day aspects of numerous employees for National Hospital Week. Particularly, this video focuses on appealing to its audience by including multiple, diverse speakers that work in different departments of the hospital. Ethos: Appeals to Organizational Credibility In this …read in detail