Some risks that can be associated with Grass Rootes might include the prices and overall quality/quantity of the food. By aiming for a “farm-to-table” style cuisine, the restaurant takes up the risk of losing profit because of expensive prices used to both buy products and sell food. With that in mind, this organization is at a disadvantage because their surrounding population and overall audience largely don’t understand the concept of “farm-to-table” and the high prices that are associated with the concept.
The audience of Grass Rootes appears to have a non-expert risk perception frame. Grass Rootes. This audience has the choice to “participate” in the risk by dining at Grass Rootes and they also have the opportunity to avoid the organization due to their prices and personal opinion.
On their website, the organization is sure to include the term “casual dining” to give their restaurant a laid-back persona that can be associated with lower prices. Additionally, Grass Rootes refrains from including prices on their website and social media site while also putting the menu in an area on both sites that make it hard for viewers to find.
Grass Rootes is sure to include reviews of their organization that aid in the creation of a high-quality, professional atmosphere that makes their food prices a bit more justifiable. It would be beneficial if the restaurant included a bit of a description of why they are a farm-to-table restaurant and its benefits for the community.
On their website, Grass Rootes briefly discusses the owner’s experience in the food industry along with the head chef. By noting these traits, the restaurant is attempting to portray itself as a credible and qualified organization.
Personally, I feel that the rhetoric limits participation in the risk assessment process. As noted earlier, the organization specifically refrains from mentioning their prices and overall why they are a pricier restaurant compared to others in the surrounding area. If their rhetoric included some information regarding prices and the quality of their food and services, there would be more of an opportunity for participation in the assessment process.
The organization doesn’t present information in a manner that assists their audience to make choices about associated risks because there is a lack of information and clarity on their website and social media site.