Monthly Archives: March 2016

Communication Studies Internship: Journal 5

I think my Organizational Communication class was extremely beneficial to helping me develop a set of skills that I use on a regular basis, within my current internship and the internship I completed in the UK. Overall, that class helped me to understand the ways that organizations work and what is most effective when you find yourself working for an organization. This class was also very blog intensive, which gave me the opportunity to familiarize myself with blogging platforms. It also helped me develop an understanding for the types of audiences you can reach through blogging and helped me form good habits when trying to blog professionally.

Another class that really helped me prepare for this internship and my other internship was my Public Relations Writing class. This class taught me how to write strong Press Releases, Backgrounders, and how to reach the right audiences. Knowing how to write different types of releases including PSA’s and proposals has added to my skill set. Knowing how to write to inform has helped me with blogging and knowing how to write to persuade has helped me write proposals and PSA’s, both of which have been required in my internship.

The third class that helped me going in to my internship was a Public Relations Campaigns class. This class helped me to understand the importance of knowing your organization and how a company may vary your style of writing. Knowing your organization and what their goals are has allowed me to write good pieces during my internship and appeal to the right audiences. Also, being able to write in different styles is crucial because adaptability is a handy trait to have. Whether it is various releases for one company or writing for different people within an organization, it is important to know the company’s voice and their vision.


What have you learned since your last journal entry?

  • Since my last post I’ve been working a lot on organising an event. The event planning process is a very long and intricate one, which is forcing me to stay on top of various elements at one time. Having said that, I have learned a lot about organisation and what it takes to effectively put on an event. The Real COMM event has helped me learn how to generate content and use my ideas in relation to a specific audience. In the upcoming weeks I will be getting hands on with Photoshop and more experience with InDesign as I begin to prepare posters and other relevant promotional tools. The event planning process has also taught me a lot about the various components and people that are necessary to put on a simple event.

What challenges have you faced?

  • A lot of things I’ve come across this semester have been challenging in terms of new experiences and adding new skills to my repertoire. While most of what I have done so far involve organisation and content generation, which I am good at, they have been in a context that is unusual to me. Coming up with good ideas for an event that has to cater to a different audience has been challenging in comparison to composing blog posts for a general audience. One of the biggest challenges I will face, is going to be Photoshop and InDesign because I haven’t used the software for a while. It is going to be difficult to get back in to the rhythm and use them effectively.

How are these experiences helping you seek a future career?

  • As most experiences during my internship, these experiences will help me because they all add a new set of skills. I have majorly improved my writing and being able to add the Real COMM event along with Photoshop proficiency