Though the industry of event planning is on the rise, many still feel that the field is unimportant, or unneeded. Many people now are planning their own weddings, but truly do not understand what all it takes to plan a successful day. Many choose to dive deep into their own plans, and then realize when it is too late how useful an event planner really is.
Adina Filculscu and Ramona Cantaragiu Filculescu are only two individuals out of many who value the importance of the event planning industry. Referring to it as the creative industry, they believe that this industrious field is on the horizon for booming career paths in the future, and stimulate economic growth. To prove their point, the authors conducted a case study on an event planning company in Romania, highlighting exactly how important and useful an event planner can be.
One quote from the study stood out to me the most, stating: “‘Event design’ is not a pretentious phrase; it stands for the harmonious result of the meticulous thinking of the designer who sought to incorporate the client’s needs into a unitary vision.” It is an incredibly unique talent that an event planner possesses, as he or she takes minimal information or ideas from their clients, and takes off in a direction that no one expects, creating a truly unique and seamless vision that is irreplaceable. The good event planners create an event that is praised by their clients, but the great event planner creates an event that is unimaginably perfect for their client, capturing every wish or dream that they didn’t even know they had.
I was lucky enough to have the honor of coordinating my boss’s wedding this past January, and it was not until then did I realize how much work went into being an event planner, as well as what a great asset it could be at an event.
The day of the wedding for Sherman and Mary Beth was truly a fantastic spectacle. I mean fantastic spectacle in two ways: one, the wedding turned out to be a personal success for myself, and enabled me to prove that I was capable of showing my talents as a future event planner. Two, there were major bumps in the road that I had to quickly smooth over, as they almost ruined what was supposed to be the best day of Mary Beth’s life.
The main problems, or bumps in the road came in the form of miscommunication from the vendor. The vendor had misunderstood the schedule that I had secured with her, setting the entire wedding back at least 30 minutes. Now to most, that may not seem like a big deal. However, for a wedding, this was huge. Not only did I not have a schedule to go off of, I was forced to essentially “wing it” and make an entire new schedule up on the spot. I was in a million places at once: ordering the bridesmaids downstairs to take pictures in time for the ceremony, pinning tutu’s on flower girls, giving directions to the DJ, directing the guests to the chapel, and ensuring that Sherman, the groom, stayed put in his tiny room so that he did not see his beautiful bride before it was her time to shine. (You know that’s bad luck!)
I felt like a chicken with its head cut off running back and forth across the venue. However, I surprised myself, as well as my clients, as I navigated through each crisis thrown my way. I was able to let Mary Beth and Sherman relax, and enjoy their special day, and I was able to highlight my confidence and ability to get things done no matter what crisis was thrown my way.
In the end, the wedding was absolutely beautiful. There was a reunion of soul mates in an old barn with cascading lights behind them, with all of their friends and loved ones behind them.
After everything was said and done, I handed the key to the honeymoon suite to Mary Beth and Sherman, and Mary Beth said the words that I had been waiting for. “I thought that I could do this by myself, but after all of this I am so glad that you were here! You were truly a life saver.”
To an event planner, that is everything, because it shows that you were able to make a dream come true, and make that one day stand out as a timeless and special experience. As those two authors said, “Events are like theatre shows in the fact that there is only one chance to make everything right and then the experience is over and it won’t be recreated in the same way ever again.”