Spread the Word

•April 25, 2012 • Leave a Comment

In today’s world its all about the digital. Newspaper’s are moving to online versions and hiring bloggers to offer a more relaxed version of their news. Now that their online, its now time to drive traffic to their sites. This is where marketing comes in. Just as with reading print newspapers are becoming more of a thing of the past, so is traditional marketing. Media has begun to use viral marketing and its being used to sway the media. This new way of marketing is run by the journalist instead of PR.

 

 

Viral marketing is all about getting people talking about you, your company, and your brand. “Word-of-mouse is the single most empowering tool available to marketers today.” (Scott 2008) First a company has to get itself on the web. They can then spread the fact that their online through Twitter, Facebook, or another social media site. These sites allow for readers to see that your online and tell their friends. Social media sites are very mainstream so it makes sense to go and put your message where your clients are already going to be. Blogging is a good start but if you want to create a great buzz its better to move to other sites as well.

 

 

 

Joan Welsh is a blogger that has harnessed this new way. Welsh is the author of “Not just another Joan Walsh blog!”, her official Joan Walsh blog on Salon. Not only does Joan blog continuously, she also tweets.

She uses twitter to talk about her blogs and other things like her take “on Joe Biden, Rupert Murdoch, Bruce Springsteen, and, of course, her beloved San Francisco Giants” (Doctor 2010). As Doctor puts it, she is “a social player” (Doctor).

 

Welsh is using the internet effectively but these aren’t the only ways to use it. Journalists can also use the internet  to see how their doing. When blogging, its important to figure out what you can blog about that will “get the maximum search-engine hits to the piece that really defines what you’re doing that’s uniquely valuable” (Doctor 2010). According to David Scott’s World Wide Rave, there are six ways to measure success in the online world. These are: ” how many people are exposed to your ideas? How many people download your stuff? How often do bloggers write about you and your ideas, and what are they saying? Knowing where you appear in search results for important phrases is also a measure of success, as is the number of people that engage with you and make the choice to speak to you about your offerings.” (Scott 2009).

 

 

 

Its great for news companies to have an online presence but if no one knows about or if no one is talking about, its almost pointless. If businesses want to grow, they have to get theirs known. Journalists need to do more than just blog. They need to use social media to drive traffic to their sites so that their company can continue to expand.

Works Cited:

Doctor, K. (2010). Newsonomics: twelve new trends that will shape the news you get. New York: St. Martin’s Press.

Scott, D. (2007). The new rules of viral marketing. Creative Commons License. Retrieved from http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf

Design Analysis 4: Websites

•April 23, 2012 • Leave a Comment

For this analysis I chose to analyze TMZ.com, Current.com, and WSJ.com.

The Wall Street Journal’s website has a very tight flag tucked into the left corner. There are a total of three navigation bars. There is one above the flad and two below it. The top and bottom navigation bars separate the news into different categories. As your scroll down, everything is seperated into different categories. There is a section for videos, What’s New?, Election 2o12, USA, etc. Even though everything is organized, there is too much on the front page. I’m not sure where to start. However, I’m sure a lot of readers know what they come to read up on and will be able to find what their looking for.

TMZ’s website begins with a bold, thick black flag that is bordered in white on the left underneath an ad followed by a navigation bar right aligned with a search bar. Underneath the navigation bar are four stories featured that change everyday. Then begins the endless scrolling of story after story. This website is designed more for people who just want to see what stories that TMZ has concocted rather than finding stories.

 

Current went with a small flag tucked towards the left corner. The flag has movement but it is not effective. The movement of it leads you towards an empty black space and off the page. Underneath the flag is its only navigation bar. In the navigation bar, Shows and Community become drop down menus offering more options. Then there are five rotating stores that change daily. Then the page is broken up by a bar that says their different channels which I think is a useful and a good way to present them. The rest of the page is very organized with everything into different categories. The page is clean with not too much going on like with the WSJ and easy to navigate.

Overall, Current TV had the fastest load time. It took a minute to get everything loaded on WSJ.com and TMZ.com. Current TV also made the best impression on me. It has a nice design despite the flag and everything is organized nicely.

 

 

 

 

 

 

 

Where did the readers go? Online!

•April 20, 2012 • Leave a Comment

Do I have my IPhone? Check. Do I have my Tablet? Check. What’s on the agenda today? Work from 8 to 3 and Soccer practice at 4:30. I have to get dinner ready, make sure the children do their homework, and get everyone in bed by 10:00pm.

These could be the thoughts of a working mom today as she gets ready for her day. No time to sit and read the newspaper in the morning because she has to get the children ready for school and herself ready for work. She has no time to read the paper after work because of her child’s soccer practice then she has to come home to fulfill all of her duties as a mother like cooking, cleaning and making sure her children complete their homework. She has no time to sit down and read the news anymore. Her children dominate the remote after their homework so she doesn’t have a choice when it comes to the television. No more 6 o’clock news. But, what she does have is lunch breaks at work where she can take out her tablet and search the latest news online. This hectic schedule is also true for many working dads and full time college students.

“A steady decline in print circulation and a precipitous drop in advertising revenue in 2008 and 2009, especially classified advertising,have taken their toll on newspapers and newspaper chains.” (Grabowicz   2012). What is causing this decline? People are going online for their news. While other mediums like newspaper and broadcast are receiving a decline in viewers, online news’ audience is growing. Therefore, newspapers are becoming a digital brand “delivering news to consumers wherever, whenever, and however they want it” (Doctor 2010).

Newspapers can use the internet to attract specific audiences by directing their content towards them.“They must focus on large-scale, sustainable projects that have the ability to reach widespread, marketable audiences—not just local readers” (Moss 2009).

If the news is too general, they may go somewhere else for it. Newspapers need to give their readers a reason to read them by finding content that directly caters to their audience or the audience they want to have (Moss 2009). Also, websites are more suitable for breaking news content than print. Websites can be updated throughout the day giving the most recent information to its readers (Grabowicz 2012).

 

Websites also offer more to the table by allowing more than just text and photographs. Sites can incorporate videos and viewers love it. Videos do the work for them; they can just sit back, listen, watch, and enjoy. Therefore, many print companies like The New York Times are trying to become savvier with videography. At The New York Times, their staff “produces more than twenty-five video segments a week”.

The companies that will succeed over the rest are going to be the ones that can produce content in various different ways giving their readers more choices to read or view their content. There are plenty of companies that are already dabbling in multimedia and multiplatform. Kent Doctor refers to these as the digital dozen and they include The New York Times, Wall Street Journal, USA Today, The Guardian, The Telegraphm , NBC, ABC, CBS, CNN, MSNBC, Fox News,  the Associated Press, Reuters, and NPR. These companies are using “pictures, voices, and words-to deliver the news” attracting audiences online and through print allowing for everyone to find news in the way that they want and is most convenient for them.

Works Cited:

Doctor, Ken. Newsonomics: Twelve New Trends That Will Shape the News You Get. New York: St. Martin’s, 2010. Print.

Grabowicz, Paul. “The Transition to Digital Journalism.” Print Editions Decline. The Regents of the University of California, 11 Apr. 2012. Web. 20 Apr. 2012. <http://multimedia.journalism.berkeley.edu/tutorials/digital-transform/print-editions-decline/>.

Moss, Davis. “Newspaper Brands That Manage the Transition to Digital Models Can Thrive.” Reuters. 28 Nov. 2009. Web. 20 Apr. 2012. <http://blogs.reuters.com/great-debate/2009/11/28/newspaper-brands-that-manage-the-transition-to-digital-models-can-thrive/>.

“Stock Photo – Business News on Tablet PC.” Web. 20 Apr. 2012. <http://www.123rf.com/photo_9362699_business-news-on-tablet-pc.html>.

The Aftermath of Columbine

•April 13, 2012 • 1 Comment

April 20, 1999 is the date when the name Columbine became more than just a name of a high school in Littletown, Colorado but a name of a tragedy. Seniors Eric Harris and Dylan Kleboid brought homemade  bombs to school and guns killing off 12 students and one teacher and then took their life.

During the massacre, the media took control of the event almost immediately.  They trusted students testimonials as they left the building of this tragic event causing utter chaos in trying to explain what really happened.

The truth was that Harris and Kleboid we’re not typical teenagers. Harris was a psychopath who wrote about killing off the human race in his journal (Cullen, 2009, p. 239) . Kleboid was a depressed individual who contemplated back and forth between suicide and homicide (Cullen, 2009, p.215). The truth was that the both just wanted to kill and the public couldn’t accept that. The truth of their conditions we’re hidden from the public. The truth was left to the media to find. The eager public wanting to know why and the lack of concrete resources resulted in several myths.

Two of the biggest myths that arose out of the media were that these boys we’re Gothic members of the Trench Coat Mafia and we’re bullied at school. It was thought that these boys had snapped and we’re there to get revenge on the jocks bullied him. The media began blaming Marilyn Mason because of his songs about suicide and death. In Bowling for Columbine, he responds to the attacks by saying  “It is easy to throw my face on TV because I represent what people fear, I am the poster boy because I represent what everyone’s afraid of because I do and say what I want”. Some other myths that were that the boys we’re after Christians and video games we’re to blame since they played the violent video game Doom (Cullen, 2009).

These myths contributed to the mean-world syndrome. The mean-world syndrome was developed by George Garbner. This theory states that the more people watch violence on television the more likely they will feel scared when in public (Oulette, 1997). After the coverage, “Parents across the country were afraid to send their kids to school” (Cullen, 2009, p.277). Eric Harris had gotten what he wanted.

Columbine wasn’t a shooting because of bullying and there was no specific target. Eric Harris and Dylan Kleboid we’re two troubled teens who needed mental help. They wanted to kill for the joy of killing. America did not want to accept that and they needed someone to blame since the boys took their own life. Therefore, they relied on the stories that the media told them about goths, bullies, and video games resulting in more fear. I encourage  people to question the media and wait for the facts after a tragedy. The media doesn’t always get it right.

Works Cited:

Cullen, D. (2009). Columbine. New York: Twelve.

Gerbner, G.. “Media education foundation study guide.” TV As Storytelling. N.p., 1997. Web. 13 Apr 2012. <http://www.mediaed.org/assets/products/111/studyguide_111.pdf>

I’ll be the judge of that.

•April 8, 2012 • Leave a Comment

I will be choosing three magazine covers to analyze.

 

 

First up is allure magazine. In this issue, the dominant image is Zooey Deschanel showing off her big blue eyes and red lipstick which is resembling the shade of red used for the masthead. Her eyes are the most compelling images on the cover. They are the first things that I see. Then my eyes move to the left to the cover lines. Including the ones that I then noticed on the right, there are a total of five cover lines.

 

 

 

 

Now I have an issue of Esquire magazine. On this cover, two images compete to become the dominant one. First is the picture of Bill Clinton that takes up most of the cover and even interrupts the masthead. The second is the word agree. The thickness of the letters causes it to grasp your attention and makes you continue to read the only cover line on the page.

 

 

 

 

 

 

 

 

Lastly, I have an issue of GQ. For this issue, they used an image of Muhammad Ali punching outward. Initially his eyes draw me in then I followed his arms to the cover lines. His right arm draws your attention to the cover lines on the right while his left does the same for the one at the bottom left. Overall, there are a total of three cover lines.

 

 

 

Allure used the most cover lines and had a good use of color with matching the masthead with Deschanel’s lips. Esquire used the least cover lines only having one to support its lead story. Overall, I believe that CQ had the most compelling cover. The cover lines were places wisely. The image of Muhammad Ali catches your attention then attracks your eyes to where they need to go.

Danville Register and Bee in a Week

•March 3, 2012 • Leave a Comment

Throughout the course of a week one can look at a newspaper and see if there are changes in their layout. Sometimes these changes are made because a big event has happened and they want to focus on that. Other times editors have just gotten tired of the current layout and want to redesign. I decided to look a newspaper that is close to my hometown to see how they changed throughout this week. I have provided links  to look at the pages.

Danville Register and Bee Monday

Danville Register and Bee Thursday

Danville Register and Bee Saturday

On front pages, the main focus is typically on art. It should always be at least 1/3 art on a front page. So, first lets take a look at dominant images. On Monday, the dominant image is of a new field at GW High School. It is a rather boring image to choose for a dominant image but  it seems like they did not have much to work with in Monday’s issue. On Tuesday, they use an image of a solar-powered furnace. The made the image look very interesting. On the top of the image, you see someone’s shoes then you see the reflection of him in the furnace. Also, at the top of the image they added reverse type in white and yellow over black. For Saturday’s issue their dominant image focuses of Dr.Seuss. It is an image of children clapping as they listen to a Dr.Seuss book while wearing Dr.Seuss hats. This image is the only one that does not have an article with it. The caption and the pictures are the story.

As far as the articles, there was not much changes. In Monday and Thursday’s issues, there were four articles used. Two of those articles were horizontal and two were vertical for both days. Even though the number of articles and the horizontal and vertical amount were the same those days the placement was different. In Monday’s issue, there is a vertical column on the left and a horizontal article beside it. Also at the bottom, there is a three leg horizontal article on the left and a two leg vertical column on the right. In Thursday’s issue, the two horizontal articles are on the left and two vertical articles on the right going down the page.  In Saturday’s issue, they changed things up a little bit because of Dr.Seuss’s birthday. They only had three articles on the page; two of these were horizontal and one was vertical. They did not give the Dr.Seuss picture an article.

In these three issues, there are some things that remain constant. The flag “Danville Register and Bee” is the same font and size. The date, website, and cost is always under the flag with a red box under it. The day of the week is always in reverse type giving it dominance over the rest of the information in the red box. In each issue, there is also two teasers at the top of the page. However these teasers are done differently in each of these issue. In Monday’s issue, the teasers are the Daytona 500 and the Oscars. For the Oscars, they put a Oscar coming out of the information under the flag and has it proceeding underneath the flag. In Thursday’s issue, it looks as if they did not have a lot of work to with. However, they still managed to do something creative. They used a paint brush to paint a yellow streak over the first teaser “Art Seen in Two Ways”. The paint brush then comes down over top of the flag. The second teaser has no art is smaller than the other one. In Saturday’s issue, they used a blue box to box the two teasers and used two simple images to go with them. Another thing that remains constant is the bottom of the page. There is the barcode on the left then weather with the numbers in blue and red font and a picture added each day. After that, there is the index followed by something that lets them know whats coming in future issues in the week. It says coming tomorrow or another day of the week in a red font followed by one thing that is going to be in the issue.

Sometimes articles that do not have any art for the front page, a graphic or sidebar is made for it. In Monday’s issue, for the article “City Follows Digital Trend” they added a graphic of a hand holding a phone that is coming up from the bottom of the article. Inside the phone, there is a information about how people can attend a workshop to learn more about the trend. Also, for the “Field of Dreams” article, they added a sidebar. They pulled out money information from the article and put it in a red box. In Thursday’s issue, they added one sidebar for the article “Industrial mega park still a few years away”. It is not boxed it. It is just information going down the left side of the article broken up my bold headlines. In Saturday’s issue, there is no sidebars. In the article “Virginia Supreme Court Backs UVA”, they added a head shot of the attorney general. Overall, I think that Monday’s issue had the best graphics and sidebars. The image with the hand holding the phone is done very nicely. Also the graphic and sidebar were both placed well in the page.

Overall, the issue that made the best impression with me was Thursday’s issue. The dominant image is very good and I like the reverse type on it. Also, I like how they repeated the same colors with the art teaser at the top and the reverse type and caption for the dominant image. Also, I believe they chose a good image of the firefighters in the article “Lightning bolt sparks house fire”. It is the most interesting looking issue out of the three.

Danger! Danger! Advergamer

•February 25, 2012 • 1 Comment

Marketers have been advertising since the 1920s using “paid public presentations of goods and services in a variety of media to influence consumers’ attention to, and interest in, purchasing certain products” (Calvert 2008). After the invention of the television, one of the main targets for advertisements became children. It is estimated that children view approximately 40,000 advertisements on television each year (Calvert 2008). Now marketers have began using other means to advertise towards children such as the internet and advergaming. “Advergames are interactive online games embedded with brand messages” (An and Stern 2011).

For example, frootloops.com has a variety of stories for kids to read and games to play as the child helps Toucan Sam and his three newphews find hidden treasure filled with frootloops. Some may think this is harmless but during the time that the child is there, they are being bombarded with ads. According to Johann Huzinga, when children are playing these advergames they become absorbed in a “”magic circle” of play, a realm is formed with its own time, rules and logics, marked off from ordinary life and yet intimately bound with, in substance and meaning, the world beyond that metaphorical circle” (Thompson 2010). For once, the kid gets to make the rules as they adventures through these the stories. However, we cannot simply see these as stories; they are marketing stories. “According to Green (2007), breakfast cereal marketing stories tend to revolve around ‘‘the acquisition of something*sometimes a valued magical object, but frequently only the desire for food’’ (Thompson 2010). As previously stated, in frootloops the child has to go on a journey to find a hidden treasure filled with frootloops that Tucan and his nephews eat.

With advergames, marketers are using a variety of techniques to capture their audience, the children. One technique that most use is cartoon branding. This is when you associate the product with a certain cartoon character. These characters are made to help children remember and identify products. Sometimes companies have their on character such as Lucky the Leprechaun for Lucky Charms, while other companies put a well-known character from a television show or movie on their box.

Once the kid see’s these characters they relate their favorable  feelings toward the character to the product and want it more. It has nothing to do with the taste of the product (Gardner). Another technique that marketers rely on is the nag factor. This is when a child notices a certain character on a product and begs the parents to buy it. Usually the parent tries to resist but the child will beg and throw and a fit until he or she gets his or her way (Gordon). Many try to just say that the parents should be strong enough to say no while others are aware that the marketers are some to blame and question the ethics of advertising towards children.

Children are at vulnerable age and don’t always know when they’re being advertised to. It isn’t until they reach 8 years old that most understand the intent of an ad. Then by 10-12 children begin to see things with a broader perspective and begin to understand the “intent to influence purchase behavior by changing consumers’ attitudes and cognition’s” (Rozendaal) and that includes understand why advertisers use persuasive techniques. Marketers take advantage of children not understand their intent.  What these advergames don’t tell the children is the health effects of eating sugar cereals and junk food. These cereals can cause children to have diabetes, cavities, and could become obese.

Therefore, we should first educate ourselves on advertisement techniques so that we can then educate children. Marketers pray on the vulnerability of children in order to get them to purchase or get their parents to purchase unhealthy items. They are unaware that they could be seriously damaging their health. Advergames and other advertisement may come off as harmless but they’re not. “Online marketing exacerbates the problem, because these cyber-playgrounds are not coded as marketing, ‘‘seamlessly weaving a variety of interactive content with product pitches’’” (Thompson 2010). ‘‘On the face of it, a number of these practices are exploitive and unfair. Some may well be deceptive. For adults, they are problematic enough. For children and teens, they are even more serious’’ (2007, p. 62). These cereal boxes offer children codes to online and play which allows for the product to be on their brain as they enter the cereal aisle at the grocery story and that’s where the nagging begins.

Calvert, S. (2008). Children as consumers: advertising and marketing. Future Of Children, 18(1), 205-234.

Gardner , A. (2012, feburary 25). healthfinder.gov . Retrieved from http://healthfinder.gov/news/newsstory.aspx?docID=650637

Gordon, S. (n.d.). Cartoon characters prod kids to nag for unhealthy foods. Retrieved from http://healthfinder.gov/news/newsstory.aspx?docID=655990

Rozendaal. Rozend, E., Buijzen, M., & Valkenburg, P. (2011). Children’s understanding of advertisers’ persuasive tactics. International Journal Of Advertising, 30(2), 329-350. doi:10.2501/IJA-30-2-329-350

Soontae, A., & Stern, S. (2011). MITIGATING THE EFFECTS OF ADVERGAMES ON CHILDREN. Journal Of Advertising, 40(1), 43-56.

Synder, W. (2011). Making the Case For Enhanced Advertising Ethics. Journal Of Advertising Research, 51(3), 477-483.

John Stamos, What more could a girl ask for? Yogurt maybe?

•February 8, 2012 • Leave a Comment

Full house favorite John Stamos entered the home of many when he  teamed up with actress Jessica Blackmore for Dannon’s Oikos Greek Yogurt commercial “The Tease” for the Superbowl XLVI . “The Tease” began with Stamos playfully teasing Blackmore with a spoonful of the greek yogurt. Every time she thought she would get a bite, he would jerk the spoon away and pretend to take a bite. Eventually, Blackmore gets fed up and decides she is going to get a bite of yogurt this time. She grabs Stamos wrist and after pulling for a moment, she head butts stamos. He falls out of his chair into the floor and loses his shoes. After Blackmore takes a bite, two containors of the yogurt flash on the screen with the words “possibly the best yogurt in the world!”. The camera then returns to Stamos and Blackmore. He is pulling himself out of the floor and she pretends that she is going to feed him some yogurt. Right when he thinks he is going to get a bite, she jumps at him and he jumps back in fright. This ad uses a mixture of humor, and beautiful people to attract young females to buy Oikos Greek Yogurt.

http://www.youtube.com/watch?v=y59VUQxX3Dk

Dannon’s use of Stamos and Blackmore was not by random. This is an example of the persuasive technique beautiful people which is also a type of technique called association. This is when you use beautiful models or in this case celebrities to attract their audience’s attention with the hope that people will remember their ad and create buzz about it.

I for one did not forget about this ad. Who could forget Stamos’s sexy grin? This technique is also used to imply that if you use this product you will look as beautiful or thin as they do which is where the association comes in(media literacy project). Beauty is something that most young woman desire and Dannon is preying on that. What this commercial doesn’t tell you is that their yogurt has nothing to do with how beautiful you are and it alone will not make you skinny.

Another technique that this ad uses is humor. I’m pretty sure more than one cracked up when John Stamos was knocked onto the floor. This technique of humor works because when we’re watching something our brain is trying to make sense of the situation presented and when the punchline or funny act hits it causes our brain to call for high-order processing which allows us to recall the commercial better (Hester, Jenzowsky, Perry, and Gartenschlaeger, 1997). When we remember the commercial we will recall the joke and the good feeling that we had while laughing at it. These positive feelings will then be related to the ad and the product (Hester, Jenzowsky, Perry, and Gartenschlaeger, 1997).

However, after this ad was aired many people thought that the small amount of violence in this commercial was not funny after all. There we’re many people who begged the question if the roles we’re reversed, would this commercial still be funny? For them and many others, the answer to that question was no. When a woman get’s hurt it is seen as a form of oppression (Wright). So, why do people find it funny when it is the man getting hurt?

“Perhaps seeing men (who are typically larger and physically stronger than women) acting aggressively toward women is not likely to elicit big laughs, whereas the opposite may be appealing to those who feel socially and politically victimized by men.” For others, it doesn’t not matter who it was getting hurt; no violence is funny. Some people fear that by making fun of violence that we are taking away from the seriousness of it and desensitizing viewers. They feel that this could lead to viewers imitating the behavior or at least thinking that it is acceptable (Blakford, 2011).

Dannon used a series of techniques in their yogurt ad to attract the attention of young female viewers. They first captured their eye with John Stamos and Jessica Blackmore giving them the hope that they too could be as beautiful. After a few moments of playful teasing, Stamos was knocked to the floor and their we’re mixed feelings among viewers. Dannon was obviously going for a humor approach to get their viewers to remember the ad and attach a good feelings to the product. However, some viewers simply saw it as a way to promote violence just as long as the man is the one getting hurt. I personally laugh everytime I watch it, what about you?

 

Blackford, B. J., Gentry, J., Harrison, R. L., & Carlson, L. (2011). The Prevalence and Influence of the Combination of Humor and Violence in Super Bowl Commercials. Journal Of Advertising, 40(4), 123-134.

“Introduction to Media Literacy.” Http://medialiteracyproject.org/sites/default/files/resources/Intro_to_Media_Literacy.pdf. Media Literacy Project. Web.

Perry, S., Jenzowsky, S., King, C., Yi, H., Hester, J. and Gartenschlaeger, J. (1997), Using humorous programs as a vehicle for humorous commercials. Journal of Communication, 47: 20–39. doi: 10.1111/j.1460-2466.1997.tb02691.x

 

Wright, R. A. (1995). Women as “Victims” and as “Resisters”: Depictions of the Oppression of Women in Criminology Textbooks. Teaching Sociology, 23(2), 111-121.

Front Page Designs

•February 1, 2012 • Leave a Comment

The Three Storeis that I chose to analyze are the Santa Maria Times, the Ventura County Star, and the Daily Press.

In the Santa Maria Times, the three most dominant elements of this front page are the timeline of events that lead to the officer’s death, the picture of the officer’s grandfather, and the teasers at the top. The teasers on the top we’re actually the first thing that caught my eye. I thought it was a good use of images for “Homecoming” and “Lions win CVL”. It looks like the pictures are popping of the page. Overall, there are five stories on this page. At first glance it looks like four but if you pay close attention, there is a separate story about the officer under the grandfather’s picture. Along with the stories, there are three teasers at the top plus an index at the bottom with several items in it. Also, at the top of the page they added a logo celebrating their many years of service on the left side and on the right they added the weather. At the bottom of the page, they have the facebook logo and the twitter logo.  I like how the paper rearranged everything. If I had to pick anything to change, maybe I would do something different with the two stories about the police officer so that it is obvious that they are two different stories.

 

In the Ventura County Star, the three dominant elements are the superbowl circus teaser at the top, the picture with the girl and the lion and the picture of the bird. There are four stories on this page .In the story “Election-Ad Reform measure dies”, they added another story to the left of it and they made it distinguishable by adding a shaded box. Along with that, there are also seven teasers. One of the teasers I didn’t even catch at first; there is one under the flag in the blue box. Overall I feel like there is too much going on. It looks like they tried to squeeze anything possible on the front page. I do not like the pictures of the animals on the front page because their isn’t even a story with it. Also the headline “Creature Comforts”, almost looks like it goes with mugshot at first glance. I think that maybe the page could have just done without the animal pictures. However, I do like how they added the teasers on the side because they added a little piece able the story with it.

 

In the Daily Press, the three dominant images are the roadside marker image, the picture of Romney and the Dinner in a Dash at the top. There are two stories on this page. Along with that, there are five teasers on the page along with an index on the bottom. Unlike the Ventura County Star, there is not enough going on. I don’t think that the roadside marker should have been that big. I also feel like there is just too much white space on the page. I just think its pretty bad if my favorite things on the page are the two teasers at the top. I like how they have the magazine coming out of the flag and the use of the plane picture.

About Me

•January 20, 2012 • Leave a Comment

Hi. I’m Ashley Hodge. This is my first year here at Longwood. I transferred from Danville Community College where I got an Associates in Arts and Sciences. I am currently a junior majoring in communication studies with a concentration in mass media. I hope one day to write for either a newspaper or magazine.

When I was in elementary school, I got a “talk girl” recorder. It is like the device that Macaulay Culkin had in home alone. I would prance around with it singing into it songs that I had wrote;I took it everywhere. I remember one time my best friend came over and we pretended we we’re on a radio show. We talked about the latest music, fashion, and gossip.  My parent’s never saw anything wrong with me always using it; they supported my singing and writing.