Once again we have an extreme fashion advertisement. This one is definitely known to a lot more people than my last one, but it is still one that you just have to go back and actually look at the picture.
This ad was first published in the fashion magazines in 2007 for the spring and summer issues by Dolce & Gabbana. Ever since then, it has had a lot of attention from the world all over. This ad depicts a woman in black lingerie and stilettos, what looks to be, being held down by a half naked man and several men surrounding her. They are all just looking at her. This advertisement shows an almost sense of a gang rape.
As a young woman, I personally don’t understand what this company was thinking. Women want to feel empowered by fashion and by throwing that into a woman’s face would, I think, make them feel less empowered. “If I wear your, clothes I could be rapped by five dudes.” But than again, the fashion industry lives by this quote, “Sex sells.”
According to the increase of 21% in revenue, I’m going to say they must have done something right. But the public is what matters most in this sense. When NOW (National Organization of Women), saw this ad they quoted it to be, “beyond offensive, with a scene evoking a gang rape and reeking of violence against women.”
Even though the company saw nothing wrong with the ad, calling it artistic, they pulled the ad after pressure from several governments, associations, and of course the public.